Integrated Services
Emerging-technology companies rarely face a purely legal, technical or commercial problem. A product decision may affect regulatory classification, system architecture, customer procurement, fundraising and market entry at the same time. NovaLex connects these issues in one practical service model so teams can make faster, more consistent decisions.
Clients can engage NovaLex for one focused workstream or for an integrated programme across legal, technical and business priorities.
Legal and Policy Services
Product-aware legal and policy support that turns complex requirements into clear decisions, contracts, governance structures and implementation roadmaps.
AI Act and Digital Regulatory Compliance
Assess how the EU AI Act and related Dutch and EU digital rules apply to the company, its products and its internal use of technology. This includes role mapping, AI risk classification, transparency, data governance, human oversight, documentation, monitoring and practical compliance roadmaps for providers, deployers and other actors.
Responsible AI Governance
Design a proportionate governance framework that helps the company identify, assess, mitigate, document and monitor AI risk across the product lifecycle. Deliverables may include AI policies, responsibility matrices, governance committee terms, risk registers, human oversight rules, incident escalation procedures, review workflows and implementation playbooks.
AI Product Counsel and Launch Review
Work with founders, product managers and engineering teams before launch to identify legal, safety and user-impact risks. Reviews may cover user journeys, disclosures, consent, human controls, accessibility, dark patterns, automated decisions, post-launch monitoring and impact assessments under the AI Act, GDPR, consumer law, NIS2, the Cyber Resilience Act, the Digital Services Act and other relevant rules.
Data Protection, Privacy and Data Governance
Support GDPR compliance and privacy-by-design through data mapping, role analysis, DPIAs, legitimate-interest assessments, privacy notices, records of processing, retention and deletion workflows, data-processing agreements and international transfer assessments. NovaLex can also review training data, scraping, data sourcing, enrichment and sharing arrangements.
Technology Contracts and Commercial Agreements
Draft and negotiate SaaS terms, software licences, AI customer terms, enterprise agreements, vendor and supplier contracts, API and cloud agreements, service levels, data-processing agreements and technology outsourcing arrangements. AI-specific clauses can address input data, model use, output ownership, security, warranties, audit rights, prohibited uses, compliance responsibility and liability.
Intellectual Property, Data Rights and Technology Ownership
Clarify ownership and licensing across founders, employees, contractors, software, datasets, models, APIs, prompts and AI-generated outputs. Services can include IP assignment strategies, open-source risk reviews, training-data and scraping assessments, confidentiality protections, registration support and portfolio management.
Cybersecurity, Resilience and Incident Response
Assess legal obligations connected to security, resilience and incidents, including under GDPR, NIS2, DORA and relevant customer contracts. NovaLex can help prepare security policies, breach and AI-incident procedures, notification assessments, customer and regulator communications, and contractual security requirements.
Digital Finance, Crypto and Payments
Advise fintech, payments, tokenisation, Web3 and crypto businesses on regulatory strategy, licensing, MiCA and other authorisations, AML and sanctions controls, KYC and KYB, customer onboarding, product compliance, custody, staking, lending, payment arrangements and regulator or banking-partner engagement.
Platforms, Consumer Protection and Workplace Technology
Support user-facing digital products with terms of use, AI disclosures, subscription and cancellation flows, advertising claims, recommender systems, content moderation, complaints, platform governance and online-safety obligations. For workplace tools, NovaLex can review recruitment, monitoring and workforce analytics systems for privacy, transparency, discrimination and automated-decision risks.
Regulatory Engagement and Public Policy
Help companies understand and influence the policy environment around their products. Support may include regulatory monitoring, stakeholder mapping, consultation responses, position papers, regulator meeting preparation, sandbox applications, coalition building, roundtables and public-policy strategy for companies without a dedicated government-affairs team.
Investor Readiness, Due Diligence and Disputes
Prepare for fundraising, enterprise diligence, partnerships or acquisitions by reviewing AI governance, privacy, cybersecurity, IP, contracts and regulatory exposure. NovaLex can also support complaint handling, contractual notices, pre-litigation strategy, regulatory responses, internal investigations, arbitration, mediation and technology-related disputes.
Technical Services
Practical support for understanding systems, creating documentation, testing risk controls and building technical governance into real products and operations. NovaLex can lead the workstream and, where specialist delivery is needed, coordinate trusted technical partners.
Technology and AI System Mapping
Create an accurate inventory of the AI models, APIs, datasets, vendors, cloud services and automated decisions used across the product or organization. Map user journeys, technical decision points, third-party dependencies, business functions, risk levels and regulatory relevance so later governance work is based on the actual system.
Technical Documentation and Audit Readiness
Develop the documentation needed for internal control, customer assurance, regulatory compliance and future audits. This may include model and system cards, dataset records, data lineage, development and testing records, human oversight descriptions, logging standards, deployment controls, incident procedures and post-market monitoring documentation.
Data Governance and Data Lifecycle
Map data flows and establish practical controls for data sourcing, quality, access, labeling, annotation, retention, deletion, provenance, sharing and dataset separation. The technical work can be coordinated with GDPR and contractual advice to create one coherent data governance model.
AI Risk Assessment and Model Evaluation
Design and support technical risk-assessment workflows covering performance, error analysis, bias and fairness, robustness, explainability, limitations, failure modes, human oversight and automated-decision impacts. Create risk registers and monitoring frameworks for deployed systems so problems can be identified and escalated over time.
Cybersecurity and Technical Resilience
Review cloud security, access controls, APIs, vendors, incident response, business continuity and disaster recovery. Support can also prepare the technical evidence needed for enterprise customers and readiness programmes aligned with recognized practices such as ISO 27001 or SOC 2.
Vendor, Procurement and Third-Party Technology Risk
Assess dependencies on foundation models, cloud services, APIs, analytics tools, outsourced development and open-source components. Review vendor assurances, data flows, subcontractors, portability, exit planning and operational concentration risks, and create a repeatable vendor-governance process.
Product Safety and Responsible Design
Embed governance into product design rather than treating it as a final legal check. Services may cover user-impact assessments, transparency and human oversight by design, consent and user controls, dark-pattern reviews, safety testing, pre-deployment reviews and product launch governance checklists.
Technology Adoption and Integration
Help non-technology companies and internal business teams adopt AI responsibly. NovaLex can assess readiness, identify suitable use cases, compare tools and vendors, support build-versus-buy decisions, redesign workflows, prepare implementation roadmaps, establish internal use rules, train employees and define post-implementation monitoring.
Business Strategy and Corporate Services
Corporate and commercial support that connects trust, compliance and technical maturity with launch, fundraising, enterprise sales, market entry and long-term growth.
Incorporation, Registration and Market Setup
Support founders with company structure, jurisdiction, ownership, governance, incorporation, shareholder arrangements, UBO records, director appointments and initial operating documentation. For regulated sectors, NovaLex can coordinate licensing, registrations, notifications and launch-readiness checks.
Business Model and Market Entry
Refine the value proposition, go-to-market strategy and expansion plan for companies operating in AI, fintech, health tech, HR tech, legal tech, edtech, cybersecurity, platforms and other regulated markets. Identify legal and commercial barriers that could affect launch, adoption or scaling in the Netherlands, the EU or other jurisdictions.
Product Strategy and Commercial Readiness
Prepare the product for customers, regulators and partners through launch-readiness reviews, customer-risk mapping, product governance and enterprise documentation. NovaLex can help turn privacy, security, responsible AI and regulatory readiness into a credible commercial differentiator.
Investor and Fundraising Readiness
Identify red flags before investor diligence and prepare clear answers on AI Act compliance, GDPR, data use, IP ownership, cybersecurity, vendor dependencies and scalability. Support may include an investor-facing governance and compliance briefing pack and a stronger regulatory-risk narrative for the pitch deck.
Governance and Operating Model Design
Create lightweight but scalable decision structures for growing teams. This can include governance maturity assessments, decision rights, escalation pathways, cross-functional responsibility models, management reporting and committees or working groups for AI, data and product risk.
Policy, Public Affairs and Ecosystem Strategy
Provide a shared public-policy capability for companies that need to track regulation, communicate implementation challenges and build relationships with regulators, ministries, EU institutions, innovation agencies, industry bodies and civil society. NovaLex can also organize coalitions, working groups and closed-door policy discussions.
Partnerships and Commercial Introductions
Connect companies with technical specialists, auditors, investors, accelerators, VC funds, innovation programmes, grants, sandboxes and sector partners. NovaLex can build founder networks and sector-specific working groups that improve access to expertise, credibility and commercial opportunities.